Learn
Practical AI education built specifically for automotive leaders.
CORA & DealersLoop presents
The road to NADA starts here.
Six regional workshops. One shared mission: prepare automotive leaders to adopt AI responsibly, confidently, and with a practical operating plan.
DenverAmelia IslandScottsdaleAustinTampaAtlantaPhoenix
The Road to NADA series
Six stops.
One road to responsible AI.
The Road to NADA is CORA's regional workshop series for automotive leaders navigating the opportunities, risks, and responsibilities of AI before arriving at NADA.
Local CORA chapters bring dealers, experts, and industry partners together in focused, practical conversations. The journey culminates in Phoenix, where the lessons and community built along the way come together for a final capstone event.
Connect
Regional conversations with dealers, experts, and industry partners.
Prepare
Build the knowledge and framework to lead responsible AI adoption.
Why dealers attend
Leave with clarity,
not another sales pitch.
Practical AI education
Go beyond the hype with education focused on real opportunities, risks, and responsibilities in automotive.
Earn CORA certification
Complete the Road to NADA educational coursework and receive CORA certification as part of the series.
Connect with leaders
Learn alongside dealers, AI leaders, experts, and partners already navigating adoption and governance.
Prepare your dealership
Build practical knowledge around leadership, privacy, compliance, operations, and human oversight.
The Road to NADA route
Meet us on
the road.
Each stop addresses a distinct leadership challenge. Together, they form a practical responsible AI operating framework.
Stop 01
Denver, CO
Tom's Watch Bar, Coors Field
Who owns AI in your dealership?
Identify where AI is already being used, who owns the strategy, how leadership manages unauthorized tools, and how responsibility should be divided.
Who's joining us
Unburdn AI, University of Denver, Eric Schlesinger, Cox Automotive, Baker Tilly
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Stop 02
Amelia Island, FL
Omni Amelia Island Resort & Spa
Show me the money before the pilot
Establish a baseline, define the problem, select the right KPIs, and determine when an AI pilot should expand, change, or stop.
Who's joining us
DealersLoop, Hanania Auto Group, Murgado Automotive, Cox Automotive, Baker Tilly
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Stop 03
Scottsdale, AZ
Caesars Republic Scottsdale
Don't buy the demo: AI vendor selection
Evaluate vendors beyond the presentation: integrations, implementation, data ownership, liability, overlapping technology, contract terms, and proof of performance.
Who's joining us
Digital Air Strike, Arizona State University, Cox Automotive, Baker Tilly
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Stop 04
Austin, TX
Circuit of The Americas
Protecting your customer and the deal
Protect customer data and PII, address synthetic identity fraud and inaccurate AI output, and clarify where human oversight is still required.
Who's joining us
BrainTrust Partners, Mercedes of Selma, Potamkin Auto Group, Cox Automotive, Baker Tilly
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Stop 05
Tampa, FL
Tampa Marriott Water Street
Where AI stops and people step in
Design customer experiences, human handoffs, escalation processes, and training so automation strengthens rather than damages customer trust.
Who's joining us
Savvy Dealer, University of Tampa, Brandon Honda, Cox Automotive, Baker Tilly
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Stop 06
Atlanta, GA
Four Seasons Hotel Atlanta
Build your 90-day dealer AI operating plan
Bring the series together: identify the top three opportunities, assign ownership, set timelines and KPIs, and establish a performance review process.
Who's joining us
HRIZN, Hennessy Automotive Group, Rick Case Automotive Group, Cox Automotive, Baker Tilly
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Final stop
Phoenix, AZ
NADA 2028 capstone
The Road to NADA: series recap
A breakfast reception, comprehensive series recap, and CORA certification presentation for participating dealers.
Who's joining us
CORA founding members, dealer participants from all six stops, Cox Automotive, Baker Tilly
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Sponsorship opportunities
Help move the industry forward.
Sponsorships are informational here. Tell us you are interested and the CORA team will help you choose the right opportunity.
Lunch Sponsor
Be Present
Own a high-value networking moment at one Road to NADA stop.
$7,500- Prominent branding and recognition at the selected event
- Sponsor presence during lunch and networking
- Direct access to participating dealer leaders
- All-access event passes for your team
- Association with CORA and the responsible AI conversation
Best for: Brands looking for targeted market visibility and dealer relationships.
Ask about this opportunity →Education Partner
Be the Expert
Become part of the 10:30 Education & Awareness experience.
$12,500- Educational subject-matter expert role
- Share research, case studies, and expertise
- Brand integration in CORA education
- Direct dealer access
- Ongoing CORA thought leadership
- Education-first, credibility-focused format
Best for: Companies that want to lead with expertise, not sales.
Ask about this opportunity →Road Series Sponsor
Own the Journey
Build repeated visibility from the regional Road Show through NADA 2028.
Call for Price- Presence across all six markets
- NADA capstone association
- Multi-market dealer exposure
- Priority CORA integration
- Ongoing thought leadership
- Alignment with CORA AI certification
- Lasting visibility through digital content
Best for: Brands that want to establish a leadership position in automotive AI before NADA 2028.
Ask about this opportunity →Sponsorship payments are not collected on this website. Our team will contact you to discuss availability, fit, and next steps.
Join the road
Start the conversation.
Whether you have a question about attending a workshop or want to help sponsor the series, share a few details and the CORA support team will follow up directly.
01
Choose your interestAttend or explore sponsorship.
02Tell us about youHelp us connect you with the right team member.
03We'll follow upQuestions and sponsorship inquiries go directly to our team.